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Best described as a “Citizen of the World” whether, in the U.S. or abroad, LaShaundra McCarty aims to positively impact the lives of those she encounters. Upon returning to the States after a stint in South Africa, she found herself fighting for space in a crashing market. After fruitless job-hunting during the height of the recession, she stopped asking for a job and created her own opportunity by entering the world of speaking and training on leadership development and social/digital media marketing.

Prior to entering the world of entrepreneurship, LaShaundra worked at WESH-TV, the Institute for Simulation and Training, and the Audio/Visual and Information Technology Departments of Columbia International University and Emerson College and was an adjunct instructor at Chattahoochee Technical College. Starting in 2009, she has worked with hundreds of organizations, nonprofits, entrepreneurs, and companies to navigate the social media landscape, craft their message, and build dynamic communication teams. 

For over two years, she used this combination of experiences as the Public Information Officer/Community Relations Manager for the City of Gulfport Mayor’s Office. As the city spokesperson and liaison, she worked to build transformative relationships with the community and worked with the news media to keep the public informed. 

So that people particularly women, always have the power to choose themselves, LaShaundra is launching a training and coaching program called The Marketing + Mindset™ to accelerate the success of personal brands, and businesses in the digital marketing arena. Armed with the knowledge that technical skills is only a part of the progress, she is incorporating techniques to spur sustained change. 

LaShaundra has been the President of the Public Relations Association of Mississippi Gulf Coast Chapter and served on the State Board. She is a member of the National Speakers Association and Black Speakers Association. LaShaundra was recognized as “One Coast Top 10 Under 40.” 

Her educational background includes a Master of Divinity from Columbia International Seminary, a Master of Arts in Digital Media Production from Emerson College, and a Bachelor of Arts in Radio & Television Production from the University of Central Florida. Go Knights!

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